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For almost a decade, Abel has been on a quest to create the world’s best 100% natural perfume without compromising on ethics or aesthetics. Natural perfume house Abel Odor was established in Amsterdam in 2013 by New Zealander Frances Shoemack following a failed search for a natural perfume that was modern, chic, and long-lasting. Abel’s Master Perfumer Isaac Sinclair uses the latest in renewable ingredients alongside the best in heritage naturals. The Abel team relentlessly innovates with fragrance development, packaging, and processes to challenge industry norms and provide biodegradable, environmentally friendly fragrance alternatives for consciously minded.